REUSE Conference 2025

6th November 2025. 9h30-16h00.
Bruxelles (tba) and Livestreamed via Zoom

Register now

The REUSE Conference is organised every two years by Environmental Action Germany (Deutsche Umwelthilfe – DUH), the European Association of Beverage Wholesalers (CEGROBB), Private Breweries Germany, Pro Mehrweg e.V. and the Reloop Platform. More than 260 representatives from politics, civil society, companies, science and administration took part in the 2023 edition of the conference, which was held in Brussels and online. The upcoming REUSE Conference will also take place on-site in Brussels and online via Livestream.

The Packaging and Packaging Waste Regulation (PPWR) entered into force on 11 February 2025, marking a milestone in EU circular economy policy. For the first time, it sets binding waste prevention targets for member states and introduces mandatory REUSE requirements for beverage, transport and takeaway packaging. This finally provides the long-awaited political momentum for the REUSE industry.

Now is the time to fully harness the potential of the PPWR and to pave the way for the effective implementation of reuse systems across the EU. Meanwhile, many key details remain to be defined through secondary legislation – including labelling requirements, reporting obligations, and other technical specifications – which will be critical in determining the level of ambition, environmental impact, and feasibility of reuse systems.

At the 10th European REUSE Conference, we would like to invite you to discuss how to successfully build and expand reuse systems within the framework of the PPWR – and beyond – at European, national, and local levels. By showcasing successful reuse models in operation, we aim to demonstrate what is possible in practice. At the same time, we will also highlight the risks of misdirected developments through numerous exemptions, particularly for paper packaging, and explore how Member States can act early to ensure strong support for reuse solutions.

• Keynotes by high-level representatives from the EU Commission, the EU Parliament and the Council of the EU
• Topics include:
  • Expert perspectives on the PPWR
  • Practical insights into successful pool management of REUSE systems

• Panel discussion: PPWR as a driver of the REUSE revolution? What is needed now for successful implementation
• Reuse awards for best practices in Europe

A detailed program will be provided during the next weeks. If you are interested, you can already register for the on-site or digital event here.

Please note: Participation at the conference in Brussels or online is free of charge.

Environmental Action Germany is looking forward to welcoming you to the 10th European REUSE Conference!