Accelerating REUSE – Unlocking the PPWR’s Full Potential.
10th European REUSE Conference
November 6th, 2025. 9:30 a.m.- 4:00 p.m.
Bruxelles at Fondation universitaire, Rue d'Egmont 11, 1000 Brussels
and Livestreamed via Zoom
The REUSE Conference is organised every two years by Environmental Action Germany (Deutsche Umwelthilfe – DUH), the European Association of Beverage Wholesalers (CEGROBB), Private Breweries Germany, Pro Mehrweg e.V. and the Reloop Platform. More than 260 representatives from politics, civil society, companies, science and administration took part in the 2023 edition of the conference, which was held in Brussels and online. The upcoming REUSE Conference will also take place on-site in Brussels and online via Livestream.
The Packaging and Packaging Waste Regulation (PPWR) entered into force on 11 February 2025, marking a milestone in EU circular economy policy. For the first time, it sets binding waste prevention targets for member states and introduces mandatory REUSE requirements for beverage, transport and takeaway packaging. This finally provides the long-awaited political momentum for the REUSE industry.
Now is the time to fully harness the potential of the PPWR and to pave the way for the effective implementation of reuse systems across the EU. Meanwhile, many key details remain to be defined through secondary legislation – including labelling requirements, reporting obligations, and other technical specifications – which will be critical in determining the level of ambition, environmental impact, and feasibility of reuse systems.
At the 10th European REUSE Conference, we would like to invite you to discuss how to successfully build and expand reuse systems within the framework of the PPWR – and beyond – at European, national, and local levels. By showcasing successful reuse models in operation, we aim to demonstrate what is possible in practice. At the same time, we will also highlight the risks of misdirected developments through numerous exemptions, particularly for paper packaging, and explore how Member States can act early to ensure strong support for reuse solutions.
