Today, we are overwhelmed by packaging waste: Between 2000 and 2015, the share of plastic packaging has grown per year by 5% and claims now a share of 25% of all packaging types. Most packaging is used only once, and hence, 95% of this plastic is lost after a one-time use. To tackle the excessive waste generation, we need a transition from the nowadays Linear Economy to a Circular Economy. But this transition can only be successful if relying on reuse systems.
Reuse systems play a particularly important role in implementing the five-stage European waste hierarchy. In a decreasing sequence of priority, non-avoidable waste should be reused, recycled, recovered or disposed. Reusable packaging ideally corresponds to this targeting and it outperforms recycling. As compared to continually manufacturing new products, the reuse of packaging and products not only saves resources, avoids waste and protects the climate, but it is also an engine that creates hundreds of thousands of green and regional jobs in the EU.