Hardly any product has been as controversially discussed as the plastic bag. For many it is a symbol of our modern throwaway society. According to figures from the European Commission, more than 100 billion plastic bags are used in Europe annually. All EU Member States have a common concern. They have recognised that the unrestrained use of plastic bags constitutes a significant environmental problem. Therefore they decided to establish a Europe-wide reduction target. The plan is to reduce the average plastic bag consumption per capita per year to a maximum of only 90 bags by 2019, and 40 bags by 2025.